Social Farming Rural Development Strategy

The paper follows two main objectives: to understand farmers' perception and image of social services and to identify communication levers in order to improve the perceived image of social farming. Orientations in terms of communication are product-focused and aim at enhancing the reputation of social farming consequently with impact on rural development. This paper conducted a questionnaire survey of Romanian farmers' perception toward social agricultural. The empirical study indicated that farmers shown different awareness to social farming. 1. Introduction This paper purpose is to investigate and analyze social farmers' awareness, purchasing behaviour, based on an empirical survey. The social agriculture includes all agricultural activities using resources both from plants and animals, in order to promote or generate therapy, rehabilitation, social inclusion, education and social services in rural areas. However, strictly linked to agriculture where groups of people can stand to work together for social family farms. Social farming can also be regarded as a service provided by subsistence agriculture. This does not mean a reduction in quality of services in poorer areas, but rather serve as a way to improve their effectiveness by linking formal and informal professional services with more than one non-professional (Armstrong, 2000). Social farming is an emerging concept in Europe that includes various participants interested in its development: farmers, farmer organizations, users of services provided by farms social welfare service providers and other health stakeholders in social and health and local, regional and national. This is an innovative approach located within two concepts based multifunctional agriculture and social community. Social agriculture includes all agricultural activities using resources both from plants and animals, in order to promote (or generate) social services in rural areas. Examples of services are rehabilitation, therapy, job protected, lifelong education and other activities that contribute to social inclusion. Social farming is a new concept and also traditional. It comes from traditional rural systems before modernizing agriculture and increasing civil service system. In today's concept was substantially reformed in an innovative way in evolution. The main products of social agriculture, in addition to marketable products are health and employment, education or therapy. Agriculture provides opportunities for people to participate in various rhythms of day and year, either in domestic livestock. Social agriculture includes agricultural enterprises which integrate people with physical, mental or emotional, firm, providing openings for the socially disadvantaged, for young offenders or those with learning difficulties, people with drug addictions, senior long-term …